In this article, we examine who and what demographic is more likely to use snus and nicotine pouches.

You may wonder who uses snus and nicotine pouches, or what demographic of people is more likely to use them. They may appear as a new phenomenon in Ireland. Traditionally, however, snus has been used in Scandinavia, particularly in Sweden, Norway, and Finland, for more than two centuries. However, in recent years, the use of snus and nicotine pouches has spread to other parts of Europe and around the world.

Nicotine pouches are particularly popular among people who are looking for a smoke-free way to consume nicotine, such as former smokers or those who are trying to quit smoking. They may also be used by people who are unable or unwilling to smoke, such as those who are in smoke-free environments, or who prefer not to have the odor or smoke associated with traditional tobacco products.

In some countries, such as Sweden, snus is widely used as a smoking cessation aid. However, in other countries where snus is not widely available or legal, nicotine pouches may be used as an alternative. In general, the use of snus and nicotine pouches tends to be more common among men than women, and among younger adults.

Would Age Impact who uses Snus or Nicotine Pouches?

Nicotine pouches are generally used by adults who are 18 years or older. In many countries, including the United States and several European countries, the legal age to purchase and use nicotine products, including nicotine pouches, is 18 or older.

However, within that age group, the use of nicotine pouches tends to be more common among younger adults. According to a survey conducted in Sweden in 2020, which has a long tradition of snus use, the highest usage of snus and nicotine pouches was among men aged 16-24 years, followed by men aged 25-34 years.

It’s important to note that nicotine is an addictive substance, and any use of nicotine products carries potential health risks. Therefore, it’s important for individuals to use nicotine pouches responsibly and in accordance with any applicable laws and regulations.

Does Gender Impact who uses Snus or Nicotine Pouches?

The reasons why men use more nicotine pouches than women are complex and not entirely understood. However, there are several factors that may contribute to this gender difference in nicotine pouch use:

  1. Social norms and cultural expectations: In many societies, men are more likely to engage in behaviors that are associated with risk-taking and substance use. This may include the use of nicotine pouches or other tobacco products.
  2. Marketing and advertising: Nicotine pouch manufacturers may target their products more heavily towards men, using advertising and packaging that are designed to appeal to male consumers.
  3. Biological factors: There may be biological differences between men and women that make men more likely to use nicotine pouches or other tobacco products. For example, research has shown that men tend to experience stronger cravings for nicotine than women.

It’s important to note that the reasons for gender differences in nicotine pouch use are likely to be multifaceted. They may vary depending on cultural, social, and individual factors. Regardless of gender, it’s important for individuals to use nicotine products responsibly and in accordance with any applicable laws and regulations. Nicotine is an addictive substance and can have potential health risks.

Special Demographics

Nicotine pouches may be more popular among certain demographic groups. This can vary depending on factors such as cultural and social norms, marketing and advertising, and individual preferences.

In some countries, such as Ireland, nicotine pouches have been popular among certain groups, including professional or amateur footballers. Several news outlets have also reported on snus usage by football players. This may be due in part to the fact that smoking is typically prohibited in professional sports leagues. Smokeless tobacco products like snus or nicotine pouches can be a way for athletes to consume nicotine without smoking.

Where do they buy them?

The availability of nicotine pouches can vary depending on the country and region. In some countries, including Ireland, nicotine pouches are widely available in convenience stores, gas stations, or online retailers that specialize in them. In other countries, however, nicotine pouches may be restricted or only available through specialty stores or online retailers.

It’s important to note that the sale of nicotine products, including nicotine pouches, is regulated in many countries. There may be age restrictions or other regulations in place that limit the sale or use of these products. Therefore, individuals who use nicotine pouches should be aware of any applicable laws or regulations in their country or region and purchase these products only from authorized retailers.