A can of Killa Cold Mint snus, popular among retailers

If you are a retailer, you may wonder, can retailers in Ireland earn by selling nicotine pouches? A retailer such as a vape shop owner can earn money by selling nicotine pouches. Retailers typically purchase nicotine pouches from a distributor or directly from the manufacturer and then sell them to consumers at a markup. The markup can vary depending on the retailer’s pricing strategy, competition, and other factors.

Nicotine pouches can be a profitable product for retailers. They are becoming increasingly popular among consumers who are looking for a tobacco-free alternative to smoking or using other tobacco products. However, it’s important for retailers to understand the regulations and laws regarding the sale of nicotine pouches in their area. It’s also important to ensure that they are sourcing high-quality products from reputable manufacturers or distributors.


Nicotine pouches are becoming more popular, particularly as an alternative to smoking or using other tobacco products. In recent years, there has been a growing trend towards tobacco-free nicotine products, and nicotine pouches have emerged as a popular option.

One of the reasons for the popularity of nicotine pouches is that they are discreet and people can use them anywhere. They are also a tobacco-free alternative to smoking, which can be appealing to people who want to reduce their exposure to harmful chemicals.

Another reason for the popularity of nicotine pouches is that they come in a variety of flavors and strengths, giving users more options to choose from based on their preferences and nicotine tolerance.

Nicotine pouches are particularly popular among young adults and former smokers who are looking for a safer alternative to tobacco products. Additionally, the COVID-19 pandemic has contributed to the growth of the nicotine pouch market. Many people are looking for ways to reduce their risk of respiratory illness and are turning to alternative nicotine products.

Overall, the market for nicotine pouches is expected to continue to grow in the coming years. This is because people become aware of them and seek out tobacco-free alternatives to smoking and other tobacco products.


In Ireland, the sale of nicotine pouches is currently regulated under the European Union’s Tobacco Products Directive (TPD) and Irish law. According to the TPD, nicotine pouches fall under the category of tobacco-related products and are subject to regulations regarding their manufacture, packaging, labeling, and sale.

The sale of nicotine pouches in Ireland is legal, but they must comply with the TPD regulations. These include restrictions on marketing and advertising. The TPD sets out a range of regulations that manufacturers, importers, and retailers of tobacco-related products, including nicotine pouches, must follow.

For example, nicotine pouches must carry warning labels indicating that they contain nicotine and that nicotine is an addictive substance. In addition, the TPD includes restrictions on advertising and marketing of tobacco-related products, including nicotine pouches. These restrictions aim to reduce the attractiveness of nicotine products and to discourage young people from starting to use them.

Overall, the TPD plays an important role in regulating the sale and distribution of nicotine pouches in the European Union. Retailers who sell these products must comply with relevant regulations to avoid legal and financial consequences.

How Can Retailers Get Started with Selling Nicotine Pouches?

In terms of profitability, the sale of nicotine pouches can be a lucrative business for retailers in Ireland. This is because nicotine pouches are a relatively new and growing product category. Therefore, demand for them is increasing as more people become interested in alternative tobacco and nicotine products.

Nicotine pouches typically have higher profit margins than traditional tobacco products such as cigarettes. This means that retailers can potentially make more money per sale. In addition, retailers often sell nicotine pouches in small, convenient packaging. This makes them easy to store and display in retail settings.

Furthermore, the increasing popularity of nicotine pouches in Ireland means that retailers who are early adopters and have a good understanding of their customers’ preferences can gain a competitive advantage in the market. By offering a wide selection of nicotine pouches with different flavors and nicotine strengths, retailers can attract a broad customer base and increase their sales.